Transom Website Report Series
We surveyed 5,580 winery websites to create insights on tools, e-commerce, storytelling, and more, plus actionable recommendations wineries can do today to set themselves ahead of the pack.
Enter your email to download your free copy of the report
We built a comprehensive list of winery websites across California, Oregon, and Washington State, extracted tool and platform information, ran performance benchmark tests, and analyzed content against an array of criteria. The result is a never-before-seen look at how the wine industry presents online. The report covers:
1.
89.5% of wineries offer ecommerce on their website, yet most stores lack modern shopping features such as rich product imagery, recommendations, or purchase incentives.
2.
Nearly 20% of all wineries on the west coast use Commerce7, but WooCommerce is close on its heels (15.8%), meaning many wineries have decided they can live without all the wine-specific features offered by C7 and other wine-specific tools.
3.
The median Lighthouse performance score across the West Coast is 56, with nearly 80% of sites scoring below 70. This goes beyond individual sites feeling slow, and reflects on the entire industry.
4.
Across the region, winery websites emphasize similar themes: quality, terroir, and family. While these values are genuine, their repetition creates an industry-wide pattern where many brands feel interchangeable to new audiences. Wineries wishing to cut through the noise need to examine how they share their values and tell their stories.
Download the full report for insights, analysis, and actionable recommendations for how wineries can thrive in today's market.
Enter your email to download your free copy of the report
